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7 Laws of Word of Mouth Marketing (WOMM)
Law of Alignment
Growing your business via word of mouth with proper alignment with other professionals requires a strategic approach. First, focus on building strong Trusted-Relationships with professionals in complementary fields who cater to a similar target audience. Establishing trust and gaining a deep understanding of each other's business practices are crucial elements in this process. Engage in Connect, Serve, and Ask (CSA) "One to ones" to build genuine connections. Offer assistance, support, and valuable insights to these professionals to create a reciprocal relationship. Demonstrate your expertise, professionalism, and reliability consistently. Be an enthusiastic advocate for your Influencers and/or Champions and/or Trusted-Advisors, referring them to your own clients and contacts whenever appropriate. Foster open communication and collaboration, sharing resources and knowledge to enhance each other's businesses. By aligning yourself with Trusted-Relationships and consistently nurturing these relationships, your business will benefit from increased referrals and positive word of mouth, leading to sustainable growth.
7 Absolute Techniques of Alignment:
- Identify Strategic Partnerships that share your target market and/or contact.
- Initiate conversations and build personal relationships with potential partners through networking events, online platforms, or introductions from mutual contacts.
- Prioritize providing value to your Influencers and/or Champions and/or Trusted-Advisors before asking for anything in return.
- Be proactive in referring or introducing your Influencers and/or Champions and/or Trusted-Advisors to your own clients and contacts whenever appropriate.
- Seek opportunities to collaborate with other professionals on shared projects or initiatives.
- Explore co-marketing activities such as hosting webinars, writing guest blog posts, or conducting joint workshops or events.
- Regularly monitor the progress of your partnerships and relationships.
By implementing these techniques consistently, you'll foster a network of Trusted-Relationships who can support and advocate for your business, leading to organic growth through positive word of mouth.